Featured · SEO
Is Your Business Cited in Google’s AI Overviews?
A link in an AI answer can help people discover your business. Here’s how to check your presence and improve the pages that answer your customers’ questions.
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Websites, visibility and connected tools: guides to understand your options and prepare the next step.
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Google and Meta Ads
Google Ads or Meta Ads: Choose Around Demand and Your Offer
There is no universal winner between Google Ads and Meta Ads. Here are four questions to choose based on the demand that already exists and what you sell.
Automation and AI
Automation or AI: Choosing the Right Support for a Task
A fixed rule calls for automation; free text may call for AI, with a human check. Here is how to choose by task.
CRM and integrations
Choosing a small business CRM: start with your actual follow-up process
Before comparing software, describe your actual follow-up. Here is a six-criteria grid to choose a CRM without buying more than you need.
CRM and integrations
From website form to CRM: avoid lost enquiries and duplicate records
Lost or duplicated enquiries come down to a few specific points. Here are the principles for connecting a form to a CRM, step by step.
Measurement and analytics
GA4: Measure a Received Enquiry, Not Just a Click on Send
A click, a rejected attempt and a received enquiry don't prove the same thing. Here's how to choose the signal to send to GA4 and check it before you rely on it.
SEO
SEO or Google Ads: Where Should a Small Business Start?
SEO works on your presence in organic results; Google Ads buys ad placements. Here is how to choose where to start based on your budget and time horizon.
Websites
Website Redesign: Improve What You Have or Start Again?
Rebuilding a website is not always the right answer. Here is a grid to decide, and the inventory to prepare before you choose.
Google and Meta Ads
Google Ads Budgeting: Separate Ad Spend, Management and Tracking
A Google Ads budget is not a single number. Here’s how to separate ad spend, management, tracking and creative so you can decide with clear assumptions.
Automation and AI
What Should a Small Business Automate First?
Start with a frequent task that follows clear rules and costs little when it goes wrong. Here's a grid to choose, with the checkpoints to keep.
Measurement and analytics
GA4 and Google Tag Manager: Different Roles in Your Measurement Setup
GA4 helps you read the data; Google Tag Manager decides when and what to send. Here’s how to tell their roles apart before you set up measurement.
SEO
Local SEO Priorities for a Small Business Website and Google Profile
Your Google profile and your website each play a part in local search. Here are the priorities for a small business: accurate info, useful pages, tracking.
Websites
What Does a Small Business Website Cost in Canada?
A website price depends on what it includes. Here are the line items to look for in a quote, the costs to plan for and the questions to compare offers.